Nine decades in Gigondas

Nine decades in Gigondas

1936. Juliette and Gabriel Meffre founded their Maison in the Rhône Valley, 90 years ago. Now a regional reference, Maison Gabriel Meffre perpetuates their philosophy.

The business originated in Gigondas, born of the union between two winemaking families. Their rigorous selection policy rapidly earned them a solid reputation in the Southern Rhône.

In the 1950s, acquisitions and the structuring of several vineyards – including Plan de Dieu, restored through conviction and work – gave the Maison a solid footing in its terroirs of choice.

To this day, the wines of Gabriel Meffre continue to prioritise the precise expression of the appellations whence they spring: freshness and verticality for the Villages, depth for the Crus, with ageing tailored to bring out the silky texture of the fruit. A style true to the spirit of the founders.

The 1936 Collection: indulgence and creativity

The 1936 Collection bears a striking new label which foregrounds the family crest, inspired by the art of heraldry as a symbol of unity and recognition.

This central feature contains symbolic evocations of the work and philosophy of Gabriel Meffre: the role of the winegrower, the importance of the vines within nature, the generosity of the terroirs of the Southern Rhône Valley, and a lasting connection to Gigondas. At the heart of it all, a monogram embodies the House’s spirit of creativity, while the Latin motto reaffirms the commitment to producing wines “Semper Voluptas”.*

Named for the year in which the Maison was founded, this Collection showcases three appellations which have become synonymous with the history and know-how of Gabriel Meffre: Côtes-du-Rhône, Côtes du Rhône Villages Plan de Dieu and Gigondas.

* Always a pleasure

©wineographic ©Boisset