Upping the chic factor

Upping the chic factor!

The new labels for Louis Bouillot’s range of Crémant de Bourgogne wines were unveiled in spring. The new look puts the emphasis on elegance, evoking the wine itself, with a smaller label for Perle de Nuit, Perle d’Ivoire, Perle Rare, Perle d’Or and Perle d’Or Rose.

The wording and typeface have been made lighter, for a more refined effect. The collar label is simplified, with the word “Brut” more visible, and the foil seal has been shortened with enhanced graphics, contributing to a more slimline silhouette. The Louis Bouillot coat of arms adorns the top of the bottle like a seal. This new presentation has been available since the summer.