| |
|
| MOMMESSIN, unveil the art-work for the 2006 range of Beaujolais primeur |
| June 2006 |
Mommessin unveil the art-work for the 2006 range of Beaujolais Primeur
Each November sees the arrival of Mommessin's festive Beaujolais Primeur in its newly-designed packaging, presaging the release of the Beaujolais crus to follow a few months later.
Collectors await this moment with a certain impatience since for the past 22 years the house of Mommessin has got us used to a new label every year which makes them a centre of attention. Until recently, international artists submitted designs guided only by their own personal sensibilities. But three years ago, the firm decided to take things a step further and develop a whole concept around the colours of that year to brighten up the places where the wines were being drunk.
For 2006 the theme has been inspired by the cartoon strip and we have had a sneak preview of what it will look like – original, international, feminine and citified.
The décor is destined for the three capital cities where Mommessin's Beaujolais Nouveau already makes the biggest impact: Paris, Tokyo and New York.
The central figure, “Mademoiselle Momm”, is thirtyish, bold, sophisticated, embodying the youth and gaiety of the wines. Her mascot, the Mommessin symbol, goes with her everywhere and together they find friends in every corner of the globe with whom to enjoy moments of simple but sophisticated pleasure. The cartoons illustrating the adventures of Mademoiselle Momm are the work of illustrator Blandine Lelarge and very much in the French tradition of the "bande dessinée".
Pleasure and good humour are the keynotes of the cartoons as they are of the evenings when friends get together to enjoy their Beaujolais Primeur, available in three versions, all of which repay discovery. |
|
Who are we?
Domaine de la Vougeraie
