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Beaujolais nouveau 2009, Mademoiselle Mommessin goes Pop art
November 2009
Far from iconoclastic, the new Pop art packaging for Beaujolais Nouveau Mommessin instead remains true to the principals which guided this 20th century artistic movement, for whom art was a consumer object. The use of popular images, eschewing an elitist vision, should strike a chord with lovers of Beaujolais primeur.

A splash of color to brighten up autumn with a Beaujolais primeur red and rosé, the audacity to restyle the Beaujolais Nouveau Mademoiselle Mommessin, and above all the pleasure of tasting a fresh and delicious Gamay ? that is the promise of Mommessin Pop art*.

This autumn, to get the Pop art attitude, make a date for the third Thursday in November in your favorite bistro to enjoy a first taste of Beaujolais Nouveau in the company of Mademoiselle Mommessin.

And uniquely, the Maison repeats this exercise in style every year by producing its velvety variations across a range of nouveaux wines, each with their own personality. From the softest cuvée to the most powerful, the list below reveals the rising scale of these primeurs from the very promising 2009 vintage:

Mâcon Villages (white): Fresh, nervous and fruity
Beaujolais Mademoiselle Mommessin: With a delicious bite
Beaujolais Villages Mademoiselle Mommessin: Fruity and full
Château de Montmelas: Distinctive and delicious
Cuvée Lydie: Aromatic and well-bred
Cuvée of September 1st: Subtlety and elegance


* An artistic movement which began in Britain in the 1950s and which gained wider popularity in the USA thanks to artists such as Richard Hamilton, Roy Lichtenstein and Andy Warhol, among others.

Press contact : Véronique Destaing destaing.v@boisset.fr
   
 
 
   
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